{"id":117,"date":"2025-07-21T19:28:46","date_gmt":"2025-07-21T19:28:46","guid":{"rendered":"https:\/\/lightupracing.com\/crisis-communication-toolkit\/?p=117"},"modified":"2025-07-30T11:20:05","modified_gmt":"2025-07-30T11:20:05","slug":"equine-fatality-injury-response","status":"publish","type":"post","link":"https:\/\/lightupracing.com\/crisis-communication-toolkit\/equine-fatality-injury-response\/","title":{"rendered":"Racetrack Incident Response"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"117\" class=\"elementor elementor-117\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10c3460 pt_m pb_m e-flex e-con-boxed e-con e-parent\" data-id=\"10c3460\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-63c123f e-con-full e-flex e-con e-child\" data-id=\"63c123f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2da82dd e-con-full e-flex e-con e-child\" data-id=\"2da82dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4f063e elementor-widget elementor-widget-heading\" data-id=\"c4f063e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Scenario:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e14e48d elementor-widget elementor-widget-heading\" data-id=\"e14e48d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Racetrack Incident Response<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0204098 elementor-widget elementor-widget-text-editor\" data-id=\"0204098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Equine injuries are often the toughest moments a racing organisation can face. How you respond in the first few hours can shape public, media, and community reactions. This toolkit offers clear, respectful steps to help you communicate strategically.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-682871b elementor-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"682871b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#who\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Who says what?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb6c562 elementor-widget elementor-widget-spacer\" data-id=\"cb6c562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea7f93 elementor-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"6ea7f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#more\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">What to do when?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc8042a e-con-full e-flex e-con e-child\" data-id=\"cc8042a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3507938 elementor-widget elementor-widget-image\" data-id=\"3507938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"590\" src=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/After-the-Race-2016_HJ-2-1024x755.jpg\" class=\"attachment-large size-large wp-image-773\" alt=\"\" srcset=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/After-the-Race-2016_HJ-2-1024x755.jpg 1024w, https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/After-the-Race-2016_HJ-2-300x221.jpg 300w, https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/After-the-Race-2016_HJ-2-768x566.jpg 768w, https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/After-the-Race-2016_HJ-2-1536x1133.jpg 1536w, https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/After-the-Race-2016_HJ-2.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9fc7ab e-flex e-con-boxed e-con e-parent\" data-id=\"e9fc7ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1daa43 elementor-widget elementor-widget-menu-anchor\" data-id=\"b1daa43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"who\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4efa03d e-con-full e-flex e-con e-child\" data-id=\"4efa03d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bdd86f pb_m elementor-widget elementor-widget-heading\" data-id=\"0bdd86f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Who should say what?<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bec6cda e-con-full e-flex e-con e-child\" data-id=\"bec6cda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8fa7c92 e-con-full e-flex e-con e-child\" data-id=\"8fa7c92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb9672 elementor-widget elementor-widget-heading\" data-id=\"5cb9672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">If you're a race club or governing body<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba2f12a elementor-widget elementor-widget-text-editor\" data-id=\"ba2f12a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"839\" data-end=\"912\">You set the tone. People expect professionalism, clarity, and compassion.<\/p><p data-start=\"914\" data-end=\"938\"><strong data-start=\"914\" data-end=\"938\">Your post should be:<\/strong><\/p><ul data-start=\"939\" data-end=\"1101\"><li data-start=\"939\" data-end=\"959\"><p data-start=\"941\" data-end=\"959\">Calm and factual<\/p><\/li><li data-start=\"960\" data-end=\"1000\"><p data-start=\"962\" data-end=\"1000\">Quick: ideally within 10-30 minutes<\/p><\/li><li data-start=\"1001\" data-end=\"1044\"><p data-start=\"1003\" data-end=\"1044\">Compassionate, but not overly emotional<\/p><\/li><li data-start=\"1045\" data-end=\"1101\"><p data-start=\"1047\" data-end=\"1101\">Respectful to the horse and those who cared for them<\/p><\/li><\/ul><p data-start=\"1103\" data-end=\"1206\"><strong data-start=\"1106\" data-end=\"1138\">Use names wherever possible.\u00a0<\/strong>Don\u2019t hide behind phrases like \u201cthose involved.\u201d If they\u2019re comfortable being named, use their names as it becomes far more human and relatable, generating empathy:<\/p><ul data-start=\"1207\" data-end=\"1307\"><li data-start=\"1207\" data-end=\"1222\"><p data-start=\"1209\" data-end=\"1222\">The trainer<\/p><\/li><li data-start=\"1223\" data-end=\"1237\"><p data-start=\"1225\" data-end=\"1237\">The jockey<\/p><\/li><li data-start=\"1238\" data-end=\"1251\"><p data-start=\"1240\" data-end=\"1251\">The groom<\/p><\/li><li data-start=\"1252\" data-end=\"1307\"><p data-start=\"1254\" data-end=\"1307\">The veterinarian<\/p><\/li><\/ul><p data-start=\"1309\" data-end=\"1387\">This shows real people are behind the response.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b886421 e-con-full e-flex e-con e-child\" data-id=\"b886421\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-108304c elementor-widget elementor-widget-heading\" data-id=\"108304c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">If you're horse connections: trainer, owner or groom<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40de75e elementor-widget elementor-widget-text-editor\" data-id=\"40de75e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1995\" data-end=\"2089\">You don\u2019t have to speak, but when you do, people listen more closely to you than anyone else.<\/p><p data-start=\"2271\" data-end=\"2312\"><strong data-start=\"2271\" data-end=\"2312\">If you&#8217;re comfortable, sharing a social media post with one of the following will be a powerful reminder of the horse\/human connection:<\/strong><\/p><ul data-start=\"2313\" data-end=\"2444\"><li data-start=\"2313\" data-end=\"2325\"><p data-start=\"2315\" data-end=\"2325\">A memory<\/p><\/li><li data-start=\"2326\" data-end=\"2357\"><p data-start=\"2328\" data-end=\"2357\">What the horse meant to you<\/p><\/li><li data-start=\"2358\" data-end=\"2391\"><p data-start=\"2360\" data-end=\"2391\">How long you worked with them<\/p><\/li><li data-start=\"2392\" data-end=\"2423\"><p data-start=\"2394\" data-end=\"2423\">Gratitude for the care team<\/p><\/li><li data-start=\"2424\" data-end=\"2444\"><p data-start=\"2426\" data-end=\"2444\">A photo or video &#8211; people and those caring for horse are great to having in the post, rather than using a standard racing photo.<\/p><\/li><\/ul><p data-start=\"2091\" data-end=\"2116\"><span style=\"font-weight: bolder;\" data-start=\"2091\" data-end=\"2116\">You\u2019re allowed to be emotional and heartbroken.<\/span><\/p><p data-start=\"2176\" data-end=\"2269\">This horse was part of your life. You don\u2019t need polished language, you just need to be real.<\/p><p data-start=\"2684\" data-end=\"2854\">Connection&#8217;s posts make the biggest difference in shaping how the public sees horse racing. If you want help writing something, we can support you &#8211; or just share what\u2019s in your heart.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e210954 e-flex e-con-boxed e-con e-parent\" data-id=\"e210954\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-83a402f e-flex e-con-boxed e-con e-child\" data-id=\"83a402f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cedb44e elementor-widget elementor-widget-menu-anchor\" data-id=\"cedb44e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"more\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13ffeb5 e-flex e-con-boxed e-con e-parent\" data-id=\"13ffeb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-946a890 e-con-full e-flex e-con e-child\" data-id=\"946a890\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e6ec6c elementor-position-inline-start icon-wrap elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9e6ec6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21.994\" height=\"22.051\" viewBox=\"0 0 22.051 22.051\"><g transform=\"translate(-1.0027 -1029.3)\"><path transform=\"matrix(1.0085 -.4385 .4385 1.0085 -5.3642 1033.5)\" d=\"m22 12a10 10 0 1 1-20 0 10 10 0 1 1 20 0z\" fill=\"#1abc9c\"><\/path><path transform=\"matrix(1.0588,0,0,1.0588,-3.3529,1027.1)\" d=\"m23 12.5a8.5 8.5 0 1 1-17 0 8.5 8.5 0 1 1 17 0z\" fill=\"#ecf0f1\"><\/path><path d=\"m1.0339 1039.8c-0.0827 1.7 0.176 3.3 0.875 4.9 2.4217 5.6 8.8991 8.2 14.469 5.8 4.29-1.9 6.778-6.2 6.593-10.6-0.203 4-2.631 7.8-6.593 9.6-5.57 2.4-12.047-0.2-14.469-5.8-0.5565-1.2-0.8201-2.6-0.8751-3.9z\" fill=\"#16a085\"><\/path><path d=\"m20 1040.4c0 0.5-0.448 1-1 1h-6v-2h6c0.552 0 1 0.4 1 1z\" fill=\"#3498db\"><\/path><path transform=\"translate(0,1028.4)\" d=\"m12 5c-0.552 0-1 0.4477-1 1v5h2v-5c0-0.5523-0.448-1-1-1z\" fill=\"#2c3e50\"><\/path><rect transform=\"rotate(-45)\" x=\"-735.17\" y=\"743.68\" width=\"7\" height=\"1\" fill=\"#c0392b\"><\/rect><path d=\"m12 1038.4c-1.105 0-2 0.9-2 2s0.895 2 2 2 2-0.9 2-2-0.895-2-2-2zm0 1c0.552 0 1 0.4 1 1 0 0.5-0.448 1-1 1s-1-0.5-1-1c0-0.6 0.448-1 1-1z\" fill=\"#34495e\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<strong>Your Response Timeline:<\/strong> \nWhat to do, when \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d46f982 e-con-full e-flex e-con e-child\" data-id=\"d46f982\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5270902 e-con-full e-flex e-con e-child\" data-id=\"5270902\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a3d30 elementor-widget elementor-widget-heading\" data-id=\"a2a3d30\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:60,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span>First 15 mins:<\/span> Immediate notification<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee03c3e e-con-full e-flex e-con e-child\" data-id=\"ee03c3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8848528 elementor-widget elementor-widget-text-editor\" data-id=\"8848528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>When the incident occurs, fast and coordinated internal communication is essential. This step fills the void before misinformation takes over &#8211; don&#8217;t let a narrative vacuum form.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223639d elementor-widget elementor-widget-jet-timeline\" data-id=\"223639d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-timeline jet-elements\"><div class=\"jet-timeline jet-timeline--align-left jet-timeline--align-middle\">\n\t<div class=\"jet-timeline__line\"><div class=\"jet-timeline__line-progress\"><\/div><\/div>\n\t<div class=\"jet-timeline-list\"><div class=\"jet-timeline-item  elementor-repeater-item-2671c02 jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><\/div><h5 class=\"timeline-item__card-title\">Notify key internal stakeholders.<\/h5><div class=\"timeline-item__card-desc\">Ensure that all key decision-makers are informed immediately.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"timeline-item__meta\"><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-cd977af jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><\/div><h5 class=\"timeline-item__card-title\">Confirm facts: horse identity, incident location, circumstances, jockey condition.<\/h5><div class=\"timeline-item__card-desc\">Stick to confirmed details only - if you don't know, use a comment such as 'we will keep you updated as further details come to hand'. Avoid speculation or assumptions.<br>Even if the horse is fine a public update is required. <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"timeline-item__meta\"><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-6ea1596 jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><\/div><h5 class=\"timeline-item__card-title\">Monitor social media.<\/h5><div class=\"timeline-item__card-desc\">Assign someone to monitor replies and online chatter immediately.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"timeline-item__meta\"><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95fb3ce elementor-widget elementor-widget-spacer\" data-id=\"95fb3ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c58ae38 elementor-widget elementor-widget-heading\" data-id=\"c58ae38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Template statements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec121b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8ec121b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc9bc6 elementor-widget elementor-widget-n-accordion\" data-id=\"1bc9bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2910\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2910\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Holding statement <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2910\" class=\"elementor-element elementor-element-09f1bb8 e-con-full e-flex e-con e-child\" data-id=\"09f1bb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88d7333 elementor-widget elementor-widget-text-editor\" data-id=\"88d7333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019re aware of a serious incident involving [Horse Name] during [Race\/Event Name].\u00a0<\/p><p>The veterinary team is on site and [Horse Name] is receiving care.\u00a0<\/p><p>We\u2019ll share more information as it becomes available.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2911\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2911\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Horse is in a stable condition <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2911\" class=\"elementor-element elementor-element-17e3cc0 e-con-full e-flex e-con e-child\" data-id=\"17e3cc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff250be elementor-widget elementor-widget-text-editor\" data-id=\"ff250be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1313\" data-end=\"1453\">After pulling up during [Race\/Event Name], [Horse Name] was immediately assessed by the veterinary team and cleared of any injury.<\/p><p data-start=\"1460\" data-end=\"1537\">We\u2019re relieved to report [Horse Name] is well and has returned to the barn.<\/p><p data-start=\"1544\" data-end=\"1618\">Thank you to the track staff and veterinary team for their swift response.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2912\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2912\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Horse is in a serious condition <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2912\" class=\"elementor-element elementor-element-f9cee3c e-con-full e-flex e-con e-child\" data-id=\"f9cee3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bebe8f2 elementor-widget elementor-widget-text-editor\" data-id=\"bebe8f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"824\" data-end=\"989\">Following an incident during [Race\/Event Name], [Horse Name] was assessed and transported to [Vet Clinic\/Off-site Facility] for further care.<\/p><p data-start=\"996\" data-end=\"1096\">We appreciate everyone\u2019s concern and will provide an update as more information becomes available.<\/p><p data-start=\"1103\" data-end=\"1158\">Our thoughts are with the team supporting [Horse Name].<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2913\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2913\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Horse has been euthanised <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2913\" class=\"elementor-element elementor-element-e05342a e-flex e-con-boxed e-con e-child\" data-id=\"e05342a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e129961 elementor-widget elementor-widget-text-editor\" data-id=\"e129961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"705\" data-end=\"823\">[Horse Name] sustained a serious injury during [Race\/Event Name] and was humanely euthanised.<\/p><p data-start=\"830\" data-end=\"915\">We extend our condolences to [Trainer], [Jockey], and all who cared for this horse.<\/p><p data-start=\"922\" data-end=\"1036\">Veterinary teams responded without delay, and the decision was made solely in the interest of the horse\u2019s welfare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-216cd1f elementor-widget elementor-widget-text-editor\" data-id=\"216cd1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The broadcast announcer and on-track commentator should provide calm, factual updates to the audience crowd as soon as possible. Silence breeds suspicion, so even a brief acknowledgement helps the public feel informed and reassured that the situation is being handled with care.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c3525b e-con-full e-flex e-con e-child\" data-id=\"9c3525b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8b4095c e-con-full e-flex e-con e-child\" data-id=\"8b4095c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-119cbf0 elementor-widget elementor-widget-heading\" data-id=\"119cbf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:60,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span>First hour: <\/span>\nFurther clarifications and updates\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cb644f e-con-full e-flex e-con e-child\" data-id=\"7cb644f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c5f7a elementor-widget elementor-widget-text-editor\" data-id=\"e4c5f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"31\" data-end=\"169\"><b>Updates should be shared regularly within the first hour, as facts are confirmed. If the public doesn\u2019t hear from you, they\u2019ll assume the worst.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9e3068 elementor-widget elementor-widget-text-editor\" data-id=\"e9e3068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"31\" data-end=\"169\">Posting in real time does three critical things:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e8183 elementor-widget elementor-widget-jet-timeline\" data-id=\"e4e8183\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-timeline jet-elements\"><div class=\"jet-timeline jet-timeline--align-left jet-timeline--align-middle\">\n\t<div class=\"jet-timeline__line\"><div class=\"jet-timeline__line-progress\"><\/div><\/div>\n\t<div class=\"jet-timeline-list\"><div class=\"jet-timeline-item  elementor-repeater-item-2671c02 jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><\/div><h5 class=\"timeline-item__card-title\">Shows that a professional process is in place.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"timeline-item__meta\"><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-6ea1596 jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><\/div><h5 class=\"timeline-item__card-title\">Slows down speculation from social media and media outlets.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"timeline-item__meta\"><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-927f85e jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><\/div><h5 class=\"timeline-item__card-title\">Reinforces the public\u2019s trust that the industry cares and communicates honestly.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"timeline-item__meta\"><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dade707 elementor-widget elementor-widget-text-editor\" data-id=\"dade707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"1034\" data-end=\"1069\"><strong>Tweet cadence recommendation:<\/strong><\/h5><ul data-start=\"1070\" data-end=\"1333\"><li data-start=\"1070\" data-end=\"1132\"><p data-start=\"1072\" data-end=\"1132\"><strong data-start=\"1072\" data-end=\"1085\">T+10 min:<\/strong> Incident acknowledged &#8211; horse receiving care<\/p><\/li><li data-start=\"1133\" data-end=\"1221\"><p data-start=\"1135\" data-end=\"1221\"><strong data-start=\"1135\" data-end=\"1148\">T+20 min:<\/strong> Horse transported for further assessment \/ undergoing diagnostic scans<\/p><\/li><li data-start=\"1222\" data-end=\"1271\"><p data-start=\"1224\" data-end=\"1271\"><strong data-start=\"1224\" data-end=\"1237\">T+35 min:<\/strong> Condition stable \/ under review<\/p><\/li><li data-start=\"1272\" data-end=\"1333\"><p data-start=\"1274\" data-end=\"1333\"><strong data-start=\"1274\" data-end=\"1287\">When possible:<\/strong> Full outcome confirmed \u2013 statement incoming<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fd3f76 e-con-full e-flex e-con e-child\" data-id=\"0fd3f76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9466750 e-con-full e-flex e-con e-child\" data-id=\"9466750\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38244ee elementor-widget elementor-widget-heading\" data-id=\"38244ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:60,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span>Within 3-6 hours:<\/span> \nStatement release\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e5d987 e-con-full e-flex e-con e-child\" data-id=\"1e5d987\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc6cd2 elementor-widget elementor-widget-text-editor\" data-id=\"6cc6cd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Sometimes, a short post isn\u2019t enough, especially when the incident involves a well-known horse, it occurred in a feature race, multiple fatalities have occurred in a short timeframe, or public pressure is mounting.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d7b80 elementor-widget elementor-widget-text-editor\" data-id=\"f2d7b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A longer-form statement provides the weight and context needed to address public concern, outline the protections already in place, and explain what happens next.<\/p><p>This is also the version most likely to be picked up by mainstream media, so it must strike the right balance for public confidence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed26343 elementor-widget elementor-widget-heading\" data-id=\"ed26343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Template statement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d18710 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8d18710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82782c8 elementor-widget elementor-widget-n-accordion\" data-id=\"82782c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1360\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1360\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Acknowledge the incident (with empathy and clarity) <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1360\" class=\"elementor-element elementor-element-edc6fcb e-con-full e-flex e-con e-child\" data-id=\"edc6fcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43089c5 elementor-widget elementor-widget-text-editor\" data-id=\"43089c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1120\" data-end=\"1261\">Today at [Race Name], [Horse Name] sustained a catastrophic injury and was humanely euthanised following assessment by the veterinary team.<\/p><p data-start=\"1268\" data-end=\"1402\">This is a deeply upsetting outcome for everyone involved, especially [Trainer], [Jockey], and [Groom], who cared for this horse daily.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1361\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1361\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Share the facts <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1361\" class=\"elementor-element elementor-element-636d4f9 e-con-full e-flex e-con e-child\" data-id=\"636d4f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eec9139 elementor-widget elementor-widget-text-editor\" data-id=\"eec9139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1436\" data-end=\"1628\">The incident occurred at the [distance marker \/ stage of race]. The horse was pulled up immediately, assessed by the on-course vet, and humanely euthanised in the horse\u2019s best interest.<\/p><p data-start=\"1635\" data-end=\"1780\">Veterinary scans and track surface inspections were completed pre-race. There was no indication prior to the event that [Horse Name] was at risk.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1362\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1362\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Address the public concern <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1362\" class=\"elementor-element elementor-element-0f736b0 e-con-full e-flex e-con e-child\" data-id=\"0f736b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78a3953 elementor-widget elementor-widget-text-editor\" data-id=\"78a3953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"171\" data-end=\"349\">We recognise the impact this has on [Horse Name]\u2019s connections, and our thoughts are with [Trainer Name], [Rider Name], [Groom Name], and everyone involved in the horse\u2019s care.<\/p><p data-start=\"356\" data-end=\"481\">Their work with [Horse Name] in and day out reflects a level of commitment that often goes unseen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1363\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1363\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Outline processes in place <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1363\" class=\"elementor-element elementor-element-b1eaab8 e-flex e-con-boxed e-con e-child\" data-id=\"b1eaab8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-241331d elementor-widget elementor-widget-text-editor\" data-id=\"241331d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"129\" data-end=\"890\">We recognise that any fatality raises questions about how horses are protected.<\/p><p data-start=\"129\" data-end=\"890\"><em>Optional paragraph: This season, [insert number] horses have died from [insert number] starters &#8211; a rate of [insert percentage], consistent with [or: below] national averages.<\/em><\/p><p data-start=\"129\" data-end=\"890\">Over the past five years, [insert organisation name] has introduced a series of safety and welfare reforms designed to reduce risk and strengthen oversight. These include mandatory pre-race veterinary inspections, on-track diagnostic imaging, greater investment in surface data and track monitoring and stricter vet scratch protocols.<\/p><p data-start=\"129\" data-end=\"890\">These measures reflect our ongoing commitment to improving outcomes and doing everything possible to prevent incidents like this.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1364\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1364\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Share progress and next steps <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1364\" class=\"elementor-element elementor-element-d85f227 e-flex e-con-boxed e-con e-child\" data-id=\"d85f227\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b835257 elementor-widget elementor-widget-text-editor\" data-id=\"b835257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"124\" data-end=\"254\">A full review of the incident is underway, drawing on veterinary records, race footage, surface data, and the necropsy findings.<\/p><p data-start=\"261\" data-end=\"460\">Where there\u2019s something to learn, we\u2019ll act on it. Our focus remains on meaningful progress guided by science, informed by data, and driven by the responsibility we have to every horse, every race.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce89a07 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ce89a07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a917e elementor-widget elementor-widget-button\" data-id=\"d1a917e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/lightupracing.com\/crisis-communication-toolkit\/media-interview-preparation\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here to view guides for the spokesperson<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c17d8ba e-con-full e-flex e-con e-child\" data-id=\"c17d8ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f5c010c e-con-full e-flex e-con e-child\" data-id=\"f5c010c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a27cdf elementor-widget elementor-widget-heading\" data-id=\"1a27cdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:60,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><h4 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\" style=\"font-family: Nexa, sans-serif;font-weight: 700;line-height: 33.8px;font-size: 26px\"><span>As required: <\/span>\nProgress updates<span style=\"font-family: inherit\"><\/span><\/h4><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c26391f e-con-full e-flex e-con e-child\" data-id=\"c26391f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22c5268 elementor-widget elementor-widget-text-editor\" data-id=\"22c5268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Some incidents warrant further communication beyond the initial response, especially when the horse has been transported for treatment, a fatality is under active review, or public\/media interest remains high.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5bc56 elementor-widget elementor-widget-text-editor\" data-id=\"2e5bc56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Progress updates help maintain transparency, reduce speculation, and reinforce that the situation is being taken seriously.<\/p><ul><li><strong data-start=\"1306\" data-end=\"1331\">Pinned post or thread<\/strong> compiling updates (X\/Twitter).<\/li><li><strong data-start=\"1451\" data-end=\"1466\">News update<\/strong> on your website linking back to the original post.<\/li><\/ul><div>\u00a0<\/div><div>Tone should be clear, professional, and respectful (especially in delayed euthanasia cases) avoiding speculation or over-justification, while reinforcing a commitment to transparency, facts, and progress.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90765af e-con-full e-flex e-con e-child\" data-id=\"90765af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-74d75e6 e-con-full e-flex e-con e-child\" data-id=\"74d75e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5578fa7 elementor-widget elementor-widget-heading\" data-id=\"5578fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:60,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span>Immediate follow-up:<\/span> \nEducational explanations\n<br><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a978109 e-con-full e-flex e-con e-child\" data-id=\"a978109\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3cf3be elementor-widget elementor-widget-text-editor\" data-id=\"c3cf3be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Following a fatality, the public often has genuine questions, especially around why certain injuries are fatal for horses but not for humans or dogs. It\u2019s also an opportunity to explain what happens on track in those critical moments, and what\u2019s being done to reduce risk going forward.&nbsp;<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a362413 elementor-widget elementor-widget-text-editor\" data-id=\"a362413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Educational content can include short videos, carousels, blog posts, expert Q&amp;As, and myth-busting explainers tailored to the specific incident.<\/p><p>Using subject matter experts helps shift the conversation from outrage to understanding by addressing questions with clarity, care, and credibility. It can be posted soon after the incident (within hours or over the following few days) to ensure people find real answers, not assumptions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-754d636 elementor-widget elementor-widget-heading\" data-id=\"754d636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Example posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f49f9d4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f49f9d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-796c818 elementor-widget elementor-widget-n-accordion\" data-id=\"796c818\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1270\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1270\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Short-form video with subject matter expert <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1270\" class=\"elementor-element elementor-element-15f48b0 e-con-full e-flex e-con e-child\" data-id=\"15f48b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0f1bf1 elementor-widget elementor-widget-text-editor\" data-id=\"e0f1bf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Why a compound fracture can\u2019t be fixed<br \/><\/strong>Vet calmly explains why catastrophic fractures in horses leave no humane treatment options.<br \/><br \/><\/li><li data-start=\"719\" data-end=\"891\"><span style=\"background-color: transparent;\" data-start=\"895\" data-end=\"932\"><b>How often do horses die of a heart attack?<\/b><\/span><span style=\"background-color: transparent;\"><br \/><\/span><span style=\"background-color: transparent;\">Vet explains the signs (or lack of signs), and how even elite athletes &#8211; human or animal &#8211; can suffer sudden internal failure.<br \/><br \/><\/span><\/li><li data-start=\"719\" data-end=\"891\"><strong>Following today\u2019s incident, here\u2019s what we reviewed and why.<br \/><\/strong>Outlining what is being done to learn and make improvements to process and protocols.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1271\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1271\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Vet or track manager quote <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1271\" class=\"elementor-element elementor-element-d3a2d04 e-con-full e-flex e-con e-child\" data-id=\"d3a2d04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d33943c elementor-widget elementor-widget-text-editor\" data-id=\"d33943c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1700\" data-end=\"1727\"><strong data-start=\"1700\" data-end=\"1725\">Vet quote (fracture):<\/strong><\/p><blockquote data-start=\"1730\" data-end=\"1851\"><p data-start=\"1732\" data-end=\"1851\">\u201cWhen the injury is that severe, the decision becomes very clear and we make sure suffering is ended as quickly as possible.\u201d<\/p><\/blockquote><p data-start=\"1855\" data-end=\"1886\"><strong data-start=\"1855\" data-end=\"1884\">Vet quote (heart attack):<\/strong><\/p><blockquote data-start=\"1889\" data-end=\"2049\"><p data-start=\"1891\" data-end=\"2049\">\u201cThis type of internal failure often happens without warning, just like in elite human athletes. The team acted quickly, but the outcome was not survivable.\u201d<\/p><\/blockquote><p data-start=\"1436\" data-end=\"1628\">\u00a0<\/p><p data-start=\"2053\" data-end=\"2112\"><strong data-start=\"2053\" data-end=\"2110\">Track manager quote (if surface is being questioned):<\/strong><\/p><blockquote data-start=\"2115\" data-end=\"2291\"><p data-start=\"2117\" data-end=\"2291\">\u201cThe track was inspected multiple times today and passed all standard testing. Still, we\u2019ll be reviewing the surface and data as part of the standard post-incident protocol.\u201d<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1272\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1272\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Step by step guide <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1272\" class=\"elementor-element elementor-element-a3d4ed4 e-con-full e-flex e-con e-child\" data-id=\"a3d4ed4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2af6d elementor-widget elementor-widget-text-editor\" data-id=\"1b2af6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>What happens when a horse is pulled up.<\/strong><\/p><p>Example Steps:<\/p><div><ol data-start=\"479\" data-end=\"957\"><li data-start=\"479\" data-end=\"541\"><p data-start=\"482\" data-end=\"541\">Rider identifies a possible injury and pulls up the horse.<\/p><\/li><li data-start=\"542\" data-end=\"606\"><p data-start=\"545\" data-end=\"606\">Vet staff are dispatched immediately via on-course protocol.<\/p><\/li><li data-start=\"607\" data-end=\"662\"><p data-start=\"610\" data-end=\"662\">Horse is assessed on-track and sedated if required.<\/p><\/li><li data-start=\"663\" data-end=\"713\"><p data-start=\"666\" data-end=\"713\">Diagnostic support (e.g., X-rays) may be used.<\/p><\/li><li data-start=\"714\" data-end=\"783\"><p data-start=\"717\" data-end=\"783\">A welfare-first decision is made.<\/p><\/li><li data-start=\"784\" data-end=\"842\"><p data-start=\"787\" data-end=\"842\">Screens are used for safety and privacy &#8211; not secrecy.<\/p><\/li><li data-start=\"843\" data-end=\"900\"><p data-start=\"846\" data-end=\"900\">Horse is transported for further care.<\/p><\/li><li data-start=\"901\" data-end=\"957\"><p data-start=\"904\" data-end=\"957\">The incident is formally reviewed by racing officials.<\/p><\/li><\/ol><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1273\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1273\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Long form blog or article <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1273\" class=\"elementor-element elementor-element-c6b3166 e-flex e-con-boxed e-con e-child\" data-id=\"c6b3166\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d532e30 elementor-widget elementor-widget-text-editor\" data-id=\"d532e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"331\" data-end=\"514\">Long-form content helps answer the deeper questions the public is already Googling or asking ChatGPT. These posts should be tailored to the injury that occurred and provide plain-language explanations.<\/p><ul data-start=\"562\" data-end=\"1132\"><li data-start=\"562\" data-end=\"767\"><p data-start=\"564\" data-end=\"767\"><strong data-start=\"564\" data-end=\"627\">Why compound fractures are fatal for horses and dogs but not for humans.<\/strong><br data-start=\"627\" data-end=\"630\" \/>A simple, science-based explainer using analogies and diagrams e.g. weight-bearing differences, laminitis, circulation, bone density.<\/p><\/li><li data-start=\"769\" data-end=\"962\"><p data-start=\"771\" data-end=\"962\"><strong data-start=\"771\" data-end=\"832\">What happens next: How we review serious incidents.<\/strong><br data-start=\"832\" data-end=\"835\" \/>A step-by-step of what\u2019s reviewed post-fatality incident: vet records, footage, necropsy, track data &#8211; and what actions might follow.<\/p><\/li><li data-start=\"964\" data-end=\"1132\"><p data-start=\"966\" data-end=\"1132\"><strong data-start=\"966\" data-end=\"1021\">Everything [organization name] has in place to protect racehorses.<\/strong><br data-start=\"1021\" data-end=\"1024\" \/>Explains vet checks, steward oversight, track safety, vet scratches, rehoming, and emergency protocols.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d37edb elementor-widget elementor-widget-text-editor\" data-id=\"1d37edb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"1149\" data-end=\"1158\">Note:<\/strong> If your team doesn\u2019t have capacity to produce these in-house, <span data-start=\"1221\" data-end=\"1276\">Light Up Racing\u2019s <a href=\"https:\/\/lightupracing.com\/common-questions\/\"><b>Common Questions resource library<\/b><\/a><\/span> covers these topics and can be adapted, linked to, or co-published with your organization. We also have a suite of subject matter expert videos that can be utilized, just reach out to hello@lightupracing.com.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e96ecf0 elementor-widget elementor-widget-button\" data-id=\"e96ecf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/lightupracing.com\/common-questions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here to view the Common Questions library<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e3eb96 e-con-full e-flex e-con e-child\" data-id=\"2e3eb96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1ae0d0c e-con-full e-flex e-con e-child\" data-id=\"1ae0d0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c87d8 elementor-widget elementor-widget-heading\" data-id=\"f1c87d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:60,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span>Always on:<\/span>\nPreventative Awareness\n<br><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4186b75 e-con-full e-flex e-con e-child\" data-id=\"4186b75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46dfdfe elementor-widget elementor-widget-text-editor\" data-id=\"46dfdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"349\" data-end=\"534\">In a crisis, people reach for what they already believe. If they\u2019ve seen evidence of care, integrity and transparency before, they\u2019re more likely to give you the benefit of the doubt. That\u2019s why preventative awareness matters. It\u2019s about filling the lolly jar <em data-start=\"612\" data-end=\"620\">before<\/em> you need it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-856d686 elementor-widget elementor-widget-text-editor\" data-id=\"856d686\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"896\" data-end=\"1002\"><strong data-start=\"505\" data-end=\"534\">And here\u2019s the best part:<\/strong><br data-start=\"534\" data-end=\"537\">This isn\u2019t just the job of the racetrack PR team.<\/p>\n<p data-start=\"896\" data-end=\"1002\">Every part of the industry can contribute: trainers, breeders, jockeys, grooms, rehomers, owners, and organisations alike. Every post helps fill the lolly jar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d00f31 elementor-widget elementor-widget-heading\" data-id=\"8d00f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who can post this content?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44d58f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"44d58f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1a412 elementor-widget elementor-widget-jet-timeline\" data-id=\"2e1a412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-timeline jet-elements\"><div class=\"jet-timeline jet-timeline--align-left jet-timeline--align-middle\">\n\t<div class=\"jet-timeline__line\"><div class=\"jet-timeline__line-progress\"><\/div><\/div>\n\t<div class=\"jet-timeline-list\"><div class=\"jet-timeline-item  elementor-repeater-item-2671c02 jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><\/div><h5 class=\"timeline-item__card-title\">Trainers sharing vet care, paddock routines, scratch decisions<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"timeline-item__meta\"><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-6ea1596 jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><\/div><h5 class=\"timeline-item__card-title\">Grooms and riders capturing routines and care<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"timeline-item__meta\"><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-927f85e jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><\/div><h5 class=\"timeline-item__card-title\">Breeders showcasing early life, safety, and socialisation, horses raised naturally<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"timeline-item__meta\"><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-f20d397 jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><\/div><h5 class=\"timeline-item__card-title\">Track managers explaining surface science and safety progress<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"timeline-item__meta\"><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-ee380af jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><\/div><h5 class=\"timeline-item__card-title\">Owners reflecting on their horses\u2019 journeys and answering their own questions about care and training<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"timeline-item__meta\"><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-b1d9f15 jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><\/div><h5 class=\"timeline-item__card-title\">Industry organizations producing explainers, stats, regulations, research and reforms<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"timeline-item__meta\"><\/div><\/div><div class=\"jet-timeline-item  elementor-repeater-item-80063fb jet-timeline-item--image-inside\">\n\t<div class=\"timeline-item__card\">\n\t\t<div class=\"timeline-item__card-inner\">\n\t\t\t\t\t\t\t\t<div class=\"timeline-item__card-content\">\n\t\t\t\t\t<div class=\"timeline-item__meta\"><\/div><h5 class=\"timeline-item__card-title\">Rehoming partners showing life after racing<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"timeline-item__card-arrow\"><\/div>\n\t<\/div>\n\t<div class=\"timeline-item__point\"><div class=\"timeline-item__point-content timeline-item__point-content--icon\"><span class=\"jet-elements-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"timeline-item__meta\"><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-335a0df elementor-widget elementor-widget-spacer\" data-id=\"335a0df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3100de8 elementor-widget elementor-widget-text-editor\" data-id=\"3100de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"34\" data-end=\"256\">This is your always-on layer: steady, year-round content that builds momentum after high-profile incidents, when public opinion is forming. It creates a visible pattern of care, reinforcing trust before it\u2019s tested.<\/p><p data-start=\"258\" data-end=\"515\">And it works beyond your followers. Google, ChatGPT and social media algorithms surface consistent, credible content. So when someone searches \u201cWhy do horses die horse racing?\u201d, it\u2019s your facts (not just the outrage or activist answers) they find. Every post adds weight.<\/p><p>Not just for now, but for the next time someone asks the question.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89d5f01 pt_m pb_m e-flex e-con-boxed e-con e-parent\" data-id=\"89d5f01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9587e3c e-con-full e-flex e-con e-child\" data-id=\"9587e3c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-744c03b elementor-widget elementor-widget-menu-anchor\" data-id=\"744c03b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"resources\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d59c75 elementor-position-inline-start icon-wrap elementor-widget__width-inherit elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"4d59c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"_21_File_\" data-name=\"21 File \" viewBox=\"0 0 512 512\"><defs><style>.cls-1 {        fill: #61adf7;      }      .cls-1, .cls-2, .cls-3, .cls-4 {        stroke-width: 0px;      }      .cls-2 {        fill: #c8cdd9;      }      .cls-3 {        fill: #318ff0;      }      .cls-4 {        fill: #ebebeb;      }<\/style><\/defs><path class=\"cls-4\" d=\"M352,0H104c-4.42,0-8,3.58-8,8v496c0,4.42,3.58,8,8,8h304c4.42,0,8-3.58,8-8V64L352,0Z\"><\/path><path class=\"cls-2\" d=\"m360 64h56c0-2.12-0.84-4.16-2.34-5.66l-56-56c-1.5-1.5-3.54-2.34-5.66-2.34v56c0 4.42 3.58 8 8 8z\"><\/path><g transform=\"matrix(1.5512 0 0 1.5512 -141.14 -129.74)\"><circle class=\"cls-1\" cx=\"256\" cy=\"256\" r=\"88\"><\/circle><path class=\"cls-3\" d=\"m250.34 277.66c1.56 1.56 3.61 2.34 5.66 2.34s4.09-0.78 5.66-2.34l24-24c3.12-3.12 3.12-8.19 0-11.31s-8.19-3.12-11.31 0l-10.34 10.34v-36.69c0-4.42-3.58-8-8-8s-8 3.58-8 8v36.69l-10.34-10.34c-3.12-3.12-8.19-3.12-11.31 0s-3.12 8.19 0 11.31l24 24z\"><\/path><path class=\"cls-3\" d=\"m280 288h-48c-4.42 0-8 3.58-8 8s3.58 8 8 8h48c4.42 0 8-3.58 8-8s-3.58-8-8-8z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDownloadable Resources\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4c0b4 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8f4c0b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/LUR-Crisis-Response-Template-Pack.pdf\" target=\"_blank\" rel=\"nofollow\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"LUR Crisis Response Template Pack\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-download\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/LUR-Crisis-Response-Template-Pack.pdf\" target=\"_blank\" rel=\"nofollow\" >\n\t\t\t\t\t\t\tLUR Crisis Response Template Pack\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEditable templates for fast crisis communications.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-560e547 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"560e547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/LUR-Bridging-Messaging-Quick-Guide.pdf\" target=\"_blank\" rel=\"nofollow\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"LUR Bridging &amp; Messaging Quick Guide\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-download\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/LUR-Bridging-Messaging-Quick-Guide.pdf\" target=\"_blank\" rel=\"nofollow\" >\n\t\t\t\t\t\t\tLUR Bridging &amp; Messaging Quick Guide\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tKey phrases to redirect and deliver messages.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e11fd elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"29e11fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/LUR-Crisis-Planning-Worksheet.pdf\" target=\"_blank\" rel=\"nofollow\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"LUR Crisis Planning Worksheet\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-download\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/LUR-Crisis-Planning-Worksheet.pdf\" target=\"_blank\" rel=\"nofollow\" >\n\t\t\t\t\t\t\tLUR Crisis Planning Worksheet\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGuided tool for building a crisis plan.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c19c2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"c4c19c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/LUR-Challenging-Questions.pdf\" target=\"_blank\" rel=\"nofollow\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"LUR Challenging Questions\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-download\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/LUR-Challenging-Questions.pdf\" target=\"_blank\" rel=\"nofollow\" >\n\t\t\t\t\t\t\tLUR Challenging Questions\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tResponses to difficult or hostile questions.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c9c9b5 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9c9c9b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/LUR-Social-Media-Reply-Guide.pdf\" target=\"_blank\" rel=\"nofollow\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"LUR Social Media Reply Guide\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-download\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/LUR-Social-Media-Reply-Guide.pdf\" target=\"_blank\" rel=\"nofollow\" >\n\t\t\t\t\t\t\tLUR Social Media Reply Guide\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tStep-by-step instructions for responding online.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b1d2f1 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8b1d2f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/LUR-Brief-Media-Training.pdf\" target=\"_blank\" rel=\"nofollow\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"LUR Brief Media Training\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-download\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-content\/uploads\/2025\/07\/LUR-Brief-Media-Training.pdf\" target=\"_blank\" rel=\"nofollow\" >\n\t\t\t\t\t\t\tLUR Brief Media Training\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTips for clear, calm media interviews.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b7c0bb e-con-full standby-social-posts e-flex e-con e-child\" data-id=\"0b7c0bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b30bf68 elementor-position-inline-start icon-wrap elementor-widget__width-inherit elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"b30bf68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" 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s-18.1-8.1-18.1-18.1v-6.9c0-0.1,0-0.1,0-0.2V76.8c0-0.1,0-0.1,0-0.2v-6.9c0-10,8.1-18.1,18.1-18.1s18.1,8.1,18.1,18.1V198.2z      M472.7,306.5V205.5c18.5,9.9,30.2,29.1,30.2,50.5S491.2,296.6,472.7,306.5z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tKey Messages\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c701c7 e-con-full e-flex e-con e-child\" data-id=\"8c701c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55542f1 elementor-widget elementor-widget-heading\" data-id=\"55542f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Fatality rate decline<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8060cd0 elementor-widget elementor-widget-n-accordion\" data-id=\"8060cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1340\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1340\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Racehorse fatalities in the U.S. have dropped nearly 45% since 2009, with 99.89% average safety record across most major tracks in 2024. <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1340\" class=\"elementor-element elementor-element-319d73c e-con-full e-flex e-con e-child\" data-id=\"319d73c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3184576 elementor-widget elementor-widget-text-editor\" data-id=\"3184576\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"464\" data-end=\"903\">In 2009, the national fatality rate in U.S. Thoroughbred flat racing was 2.00 per 1,000 starts. By 2024, that figure had fallen to 1.11 per 1,000 starts, the lowest rate ever recorded in the 16 years of the Equine Injury Database (EID).<\/p><p data-start=\"464\" data-end=\"903\">That\u2019s a 44.5% reduction in fatal injuries over time, and the fifth consecutive year the rate has remained below 1.5. In total, 99.89% of race starts in 2024 ended without a fatality.<\/p><p data-start=\"905\" data-end=\"976\">The data also shows that national safety standards make a difference.<\/p><ul data-start=\"977\" data-end=\"1276\"><li data-start=\"977\" data-end=\"1072\"><p data-start=\"979\" data-end=\"1072\">At HISA-regulated tracks, the fatality rate in 2024 was just 0.90 per 1,000 starts.<\/p><\/li><li data-start=\"1073\" data-end=\"1155\"><p data-start=\"1075\" data-end=\"1155\">At non-HISA tracks, it was 1.76 per 1,000 starts.<\/p><\/li><li data-start=\"1156\" data-end=\"1276\"><p data-start=\"1158\" data-end=\"1276\">Tracks that voluntarily publish their EID stats averaged just 0.88, compared to 1.27 at tracks that don\u2019t.<\/p><\/li><\/ul><p data-start=\"1278\" data-end=\"1481\">U.S. horse racing is the safest its ever been &#8211; and it continues to improve, driven by reforms in vet inspections, medication policy, track management, and injury surveillance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cefc040 e-con-full e-flex e-con e-child\" data-id=\"cefc040\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae978ac elementor-widget elementor-widget-heading\" data-id=\"ae978ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pre-race vet scrutiny<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0206be elementor-widget elementor-widget-n-accordion\" data-id=\"e0206be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2350\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2350\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Comprehensive veterinary screening helps detect potential issues before horses reach the starting gate. <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2350\" class=\"elementor-element elementor-element-8f37d99 e-con-full e-flex e-con e-child\" data-id=\"8f37d99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2163692 elementor-widget elementor-widget-text-editor\" data-id=\"2163692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A safety-first approach, now standard across most tracks in the country through HISA, requires all horses to undergo mandatory pre-race inspections.<\/p><p>Regulatory veterinarians assess each horse, and their findings are logged in a centralized Screening Information Log.<\/p><p>If a concern is flagged, the horse is checked and often scratched.\u00a0<\/p><p>This system is designed to detect risk before it results in injury and are a key reason for the sport\u2019s improving fatality rate &#8211; contributing to 99.89% of all starts in 2024 being completed without a fatality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44aad83 e-con-full e-flex e-con e-child\" data-id=\"44aad83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdc10ed elementor-widget elementor-widget-heading\" data-id=\"cdc10ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Track surface management<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c7e31 elementor-widget elementor-widget-n-accordion\" data-id=\"d0c7e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2180\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2180\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Track conditions play a significant role in injury prevention, and surfaces are now managed with more precision than ever . <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2180\" class=\"elementor-element elementor-element-6c44f90 e-con-full e-flex e-con e-child\" data-id=\"6c44f90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1106b71 elementor-widget elementor-widget-text-editor\" data-id=\"1106b71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"278\" data-end=\"750\">Track surface management has become a key pillar of equine safety under the Horseracing Integrity and Safety Authority (HISA). All HISA-covered tracks must meet rigorous standards for surface consistency, weather monitoring, maintenance protocols, and daily documentation, as outlined in the Racetrack Safety Program.<\/p><p data-start=\"278\" data-end=\"750\">Tracks are required to submit detailed maintenance logs and undergo regular inspections by surface experts.<\/p><p data-start=\"752\" data-end=\"1294\">Why does this matter? Because surface inconsistencies are a known contributor to injuries, and safer tracks save lives.<\/p><p data-start=\"752\" data-end=\"1294\">And the management is working. Fatality rates at HISA-covered tracks have dropped to 0.90 per 1,000 starts, far lower than the rate at non-HISA tracks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-902639b e-con-full e-flex e-con e-child\" data-id=\"902639b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e9fbe7 elementor-widget elementor-widget-heading\" data-id=\"3e9fbe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Every risk is tracked and addressed<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f426c elementor-widget elementor-widget-n-accordion\" data-id=\"50f426c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8480\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8480\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> From routine scratches to rare fatalities, every incident is tracked to reduce risk and improve safety. <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8480\" class=\"elementor-element elementor-element-5472b9d e-con-full e-flex e-con e-child\" data-id=\"5472b9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a75f4ed elementor-widget elementor-widget-text-editor\" data-id=\"a75f4ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"368\" data-end=\"886\">Every incident, whether a horse pulls up, stumbles, or suffers a major injury, triggers mandatory reporting under HISA. If a fatality occurs, a full review is initiated, including veterinary records, necropsy results, surface conditions, medication history, and training load to identify any preventable factors.<\/p>\n<p data-start=\"888\" data-end=\"1425\" data-is-last-node=\"\" data-is-only-node=\"\">There are also pre-race inspection and screening protocols: horses must pass multiple veterinary checks, and any horse with red-flag indicators (like increased layup time, poor performance trends, or previous injuries) can be scratched &#8211; sometimes even at the gate. These safeguards, backed by transparent data and regulatory enforcement, ensure every risk is both acknowledged and acted on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06d9bb4 pt_l pb_l e-flex e-con-boxed e-con e-parent\" data-id=\"06d9bb4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5489d1d e-con-full e-flex e-con e-child\" data-id=\"5489d1d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5edd90d elementor-widget elementor-widget-heading\" data-id=\"5edd90d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Possible Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43cf89c elementor-widget elementor-widget-n-accordion\" data-id=\"43cf89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;multiple&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7110\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7110\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> When should we release our first public statement after a fatality? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7110\" class=\"elementor-element elementor-element-8808cca e-con-full e-flex e-con e-child\" data-id=\"8808cca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efbeea4 elementor-widget elementor-widget-text-editor\" data-id=\"efbeea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"86\" data-end=\"233\">As soon as possible &#8211; ideally within 10 minutes of the incident.<\/p><p data-start=\"235\" data-end=\"436\">It doesn\u2019t need to be long or detailed. A short, factual post that acknowledges the situation, shows care, and confirms the horse is receiving veterinary attention, or has been euthanised, is valuable insight for those who want to know.<\/p><p data-start=\"438\" data-end=\"626\">Waiting too long creates a vacuum where speculation thrives: if you don\u2019t say something, others will. Even if you\u2019re still gathering information, saying <em data-start=\"596\" data-end=\"602\">that<\/em> is still better than silence.<\/p><p data-start=\"628\" data-end=\"643\">Remember:<\/p><ul data-start=\"644\" data-end=\"861\"><li data-start=\"644\" data-end=\"726\"><p data-start=\"646\" data-end=\"726\">Use real names where possible of the horse, trainer, and even the track vet.<\/p><\/li><li data-start=\"727\" data-end=\"760\"><p data-start=\"729\" data-end=\"760\">Keep tone measured and human.<\/p><\/li><li data-start=\"761\" data-end=\"861\"><p data-start=\"763\" data-end=\"861\">If the horse is OK, say so. If they\u2019ve been euthanised, don\u2019t delay confirming it once verified.<\/p><\/li><\/ul><p data-start=\"863\" data-end=\"943\" data-is-last-node=\"\" data-is-only-node=\"\">Need help wording it? Light Up Racing has templates in the<a href=\"#resources\"><b> <u>downloadable resources section<\/u><\/b><\/a> above and can assist in real time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7111\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7111\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Shouldn't we wait until we know everything before making a statement? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7111\" class=\"elementor-element elementor-element-e2fbee4 e-flex e-con-boxed e-con e-child\" data-id=\"e2fbee4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b953bd8 elementor-widget elementor-widget-text-editor\" data-id=\"b953bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"98\" data-end=\"238\">No. Waiting for <em data-start=\"194\" data-end=\"201\">every<\/em> detail often means waiting too long.<\/p><p data-start=\"240\" data-end=\"442\">Your first post isn\u2019t a full explanation, it\u2019s a signal. It shows that the situation is being taken seriously, that the horse\u2019s welfare is a priority, and that you&#8217;re being transparent from the outset.<\/p><p data-start=\"444\" data-end=\"656\">You can (and should) post further updates as more information becomes available. But staying silent while you \u201cgather all the facts\u201d just gives space for speculation, misinformation, and outrage to fill the void.<\/p><p data-start=\"658\" data-end=\"796\" data-is-last-node=\"\" data-is-only-node=\"\">Transparency doesn\u2019t require perfection, it requires presence. Just start by sharing what you do know, with care and professionalism.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7112\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7112\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Should we still say something if the horse wasn\u2019t euthanised? Won\u2019t that just draw attention? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7112\" class=\"elementor-element elementor-element-1fdfba2 e-flex e-con-boxed e-con e-child\" data-id=\"1fdfba2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a97b97a elementor-widget elementor-widget-text-editor\" data-id=\"a97b97a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"76\" data-end=\"231\">You should always say something, <em>especially<\/em> if the horse wasn\u2019t euthanised.<\/p><p data-start=\"233\" data-end=\"387\">If there\u2019s no update, people often assume the worst. That means even when the horse is fine, silence can lead to speculation, outrage, and misinformation.<\/p><p data-start=\"389\" data-end=\"549\">A quick, factual post like:<br data-start=\"416\" data-end=\"419\" \/>\u201c[Horse Name] was assessed by vets and is being monitored in stable condition.\u201d<\/p><p data-start=\"389\" data-end=\"549\">\u2026can stop a false narrative before it starts.<\/p><p data-start=\"551\" data-end=\"781\">It\u2019s also a valuable moment to educate the public. Even when things go right, explaining the safety protocols in place &#8211; vet inspections, immediate response, diagnostics &#8211; helps build trust and show the care behind the scenes.<\/p><p data-start=\"783\" data-end=\"871\" data-is-last-node=\"\" data-is-only-node=\"\">Saying nothing draws more attention than saying something early, accurately, and calmly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7113\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7113\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Isn\u2019t it better to let it blow over instead of bringing more attention to it? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7113\" class=\"elementor-element elementor-element-5170136 e-flex e-con-boxed e-con e-child\" data-id=\"5170136\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d50009e elementor-widget elementor-widget-text-editor\" data-id=\"d50009e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"89\" data-end=\"221\">That might\u2019ve worked a decade ago, but not today.<\/p><p data-start=\"223\" data-end=\"463\">We live in an era of instant access. People expect answers at their fingertips, and if you don\u2019t provide them, it creates a vacuum that others will fill, often with assumptions, misinformation, or outrage.<\/p><p data-start=\"223\" data-end=\"463\">The old \u201cnever complain, never explain\u201d approach (think: royal family crisis management) simply doesn\u2019t cut it in today\u2019s world.\u00a0<\/p><p data-start=\"605\" data-end=\"760\">Trying to ride it out might seem easier in the moment but when it backfires, the damage is far worse than if you had been transparent from the start.<\/p><p data-start=\"762\" data-end=\"812\" data-is-last-node=\"\" data-is-only-node=\"\">Silence doesn\u2019t defuse scrutiny; it fuels it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7114\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7114\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Should our on-track announcer mention the incident or will that ruin the race day experience? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7114\" class=\"elementor-element elementor-element-2e955bd e-flex e-con-boxed e-con e-child\" data-id=\"2e955bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adee850 elementor-widget elementor-widget-text-editor\" data-id=\"adee850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"93\" data-end=\"281\">The announcer should acknowledge the incident clearly and respectfully.<\/p><p data-start=\"283\" data-end=\"524\">Avoiding it doesn\u2019t protect the race day experience, it creates additional concern. The crowd will often see a horse being pulled up on track and assume the worst. A short, factual update reassures the public that the situation is being managed and that the horse\u2019s welfare is the priority. It also shows leadership, transparency, and respect; both for the horse and for attendees.<\/p><p data-start=\"746\" data-end=\"956\">Animal welfare is part of the race day experience and should be front and centre, not hidden like a dirty secret. Being open builds trust and helps people stay connected to the sport for the right reasons.<\/p><p data-start=\"958\" data-end=\"1161\" data-is-last-node=\"\" data-is-only-node=\"\">Make sure the update is also posted on a searchable platform like X (formerly Twitter) as that\u2019s where people go looking for answers, often using the horse&#8217;s name as the search query.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7115\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7115\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Who should act as our spokesperson in these delicate situations? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7115\" class=\"elementor-element elementor-element-0ce1ee6 e-flex e-con-boxed e-con e-child\" data-id=\"0ce1ee6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6ff9e7 elementor-widget elementor-widget-text-editor\" data-id=\"a6ff9e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"77\" data-end=\"299\">Choose someone who is credible, calm, and close enough to the facts, but not so emotionally involved that they appear defensive or distressed.<\/p><p data-start=\"301\" data-end=\"569\">For most race day incidents, this is typically a senior official from the race club, regulatory body, or veterinary team. Subject matter experts like vets or stewards are often the most trusted voices in these moments and should be front-facing where possible.<\/p><p data-start=\"571\" data-end=\"853\">However, senior management must also be visible. Even if they aren\u2019t the primary spokesperson, a CEO or executive should be present, engaged, and available to answer questions. It\u2019s vital the public doesn\u2019t perceive that leadership is hiding; visibility signals accountability.<\/p><p data-start=\"855\" data-end=\"1080\" data-is-last-node=\"\" data-is-only-node=\"\">In parallel, owners, trainers, or grooms may choose to release their own personal statements. These can be more emotional and reflective of their bond with the horse, offering a powerful complement to the formal response.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7116\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7116\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Should we respond to every social media comment about the incident? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7116\" class=\"elementor-element elementor-element-4c479f0 e-flex e-con-boxed e-con e-child\" data-id=\"4c479f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-509cc4f elementor-widget elementor-widget-text-editor\" data-id=\"509cc4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"130\" data-end=\"332\">No, but you do need to be visibly present. Staying silent doesn\u2019t make the controversy disappear. you will be more respected if you are front-facing in a crisis.<\/p><p data-start=\"334\" data-end=\"354\">Here\u2019s some tips about dealing with social media comments:<\/p><ul data-start=\"356\" data-end=\"1387\"><li data-start=\"356\" data-end=\"652\"><p data-start=\"358\" data-end=\"652\"><strong data-start=\"358\" data-end=\"399\">Correcting false claims is essential.<\/strong> You\u2019re not replying to satisfy the original poster; you\u2019re replying for the 1,000 people reading the comments. Many people \u201conly read the comments\u201d to form their view. If lies or wild speculation are left unchallenged, it can permanently damage trust.<\/p><\/li><li data-start=\"654\" data-end=\"886\"><p data-start=\"656\" data-end=\"886\"><strong data-start=\"656\" data-end=\"691\">Don\u2019t try to win over everyone.<\/strong> You\u2019re not trying to convert the extremists. Focus on the reasonable, curious majority. A short, human, fact-based response is often enough to shift tone or stop misinformation from taking hold.<\/p><\/li><li data-start=\"888\" data-end=\"1033\"><p data-start=\"890\" data-end=\"1033\"><strong data-start=\"890\" data-end=\"907\">Tone matters.<\/strong> Stay calm, clear, and kind. Don\u2019t be robotic or defensive, be a human! And don\u2019t get drawn into arguments&#8230; make your point, and move on.<\/p><\/li><li data-start=\"1035\" data-end=\"1229\"><p data-start=\"1037\" data-end=\"1229\"><strong data-start=\"1037\" data-end=\"1064\">Use the LUR Reply Bank.<\/strong> We\u2019ve built ready-to-go replies for different situations to help your team respond quickly and consistently. You&#8217;ll find the <a href=\"http:\/\/resources\" data-wplink-url-error=\"true\"><span style=\"text-decoration: underline;\">downloadable resource<\/span><\/a> here.<\/p><\/li><li data-start=\"1231\" data-end=\"1387\"><p data-start=\"1233\" data-end=\"1387\"><strong data-start=\"1233\" data-end=\"1267\">You don\u2019t have to do it alone.<\/strong> If your team is overwhelmed or unsure, Light Up Racing\u2019s community can step in to help. <a href=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/contact\/\"><u>Contact us<\/u><\/a> to activate support.<\/p><\/li><\/ul><p data-start=\"1396\" data-end=\"1593\" data-is-last-node=\"\"><strong data-start=\"1399\" data-end=\"1432\">Tip from the LUR Reply Guide:<\/strong> You\u2019re not in a back-and-forth debate, you\u2019re anchoring the facts. Respond to each post about misinformation once, clearly and respectfully, and then let it sit for others to see.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7117\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7117\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How can we highlight our commitment to horse welfare without appearing defensive? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7117\" class=\"elementor-element elementor-element-037c393 e-flex e-con-boxed e-con e-child\" data-id=\"037c393\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-200dd08 elementor-widget elementor-widget-text-editor\" data-id=\"200dd08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"120\" data-end=\"195\">The key is proactive, consistent storytelling,\u00a0not just reactive spin.<\/p><p data-start=\"197\" data-end=\"425\">You don\u2019t need to wait for a crisis to show the care, effort, and science behind horse welfare. In fact, if you only talk about welfare when something goes wrong, it will feel defensive\u00a0because the audience has no context.<\/p><p data-start=\"427\" data-end=\"494\">Instead, build a visible track record through your regular content:<\/p><ul data-start=\"496\" data-end=\"1259\"><li data-start=\"496\" data-end=\"707\"><p data-start=\"498\" data-end=\"707\"><strong data-start=\"498\" data-end=\"531\">Show what\u2019s already in place.<\/strong> Vet inspections. Track safety reviews. Rehoming initiatives. Injury recovery stories. This builds understanding and normalises the idea that care is constant, not conditional.<\/p><\/li><li data-start=\"711\" data-end=\"847\"><p data-start=\"713\" data-end=\"847\"><strong data-start=\"713\" data-end=\"733\">Use real voices.<\/strong> Grooms, riders, vets, farriers &#8211; the more real people you show, the more credible and human your message becomes.<\/p><\/li><li data-start=\"851\" data-end=\"1052\"><p data-start=\"853\" data-end=\"1052\"><strong data-start=\"853\" data-end=\"899\">Keep the tone transparent, not apologetic.<\/strong> You\u2019re not trying to hide problems or sugar-coat reality; you\u2019re showing the public that you\u2019re aware, active, and committed to continuous improvement.<\/p><\/li><li data-start=\"1054\" data-end=\"1259\"><p data-start=\"1056\" data-end=\"1259\"><strong data-start=\"1056\" data-end=\"1097\">Think of it like filling a lolly jar.<\/strong> Every positive story you tell is a deposit. Then, when something difficult happens, you\u2019re not starting from zero. You\u2019ve already built credibility and goodwill.<\/p><\/li><\/ul><p data-start=\"1056\" data-end=\"1259\">Light Up Racing can help guide you in creating \u201calways-on\u201d content that showcases your welfare work and equine care processes year-round so it doesn\u2019t feel like a last-minute PR fix when scrutiny comes. Just flick us a message to tee up a meeting &#8211; <a href=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/contact\/\"><u>here&#8217;s our contact details<\/u><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7118\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7118\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Won\u2019t posting about a fatality on our organisation\u2019s social channels damage our brand? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7118\" class=\"elementor-element elementor-element-b934487 e-flex e-con-boxed e-con e-child\" data-id=\"b934487\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5dc73d elementor-widget elementor-widget-text-editor\" data-id=\"d5dc73d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"192\" data-end=\"341\">No &#8211; it\u2019s more likely to build trust, not break it. It\u2019s not the incident that defines you but how you respond. And a well-managed response builds credibility that carries far beyond the crisis.<\/p><p data-start=\"192\" data-end=\"341\">If you\u2019re concerned about tone, frequency, or disrupting your main channel\u2019s content, there\u2019s two solutions: 1. <strong data-start=\"298\" data-end=\"341\">use a secondary communications account, <\/strong>or<strong data-start=\"298\" data-end=\"341\"> 2. use a different brand&#8217;s channel to release it.<\/strong><\/p><h5 data-start=\"343\" data-end=\"641\"><strong>Setup a secondary account<\/strong><\/h5><p data-start=\"343\" data-end=\"641\">Many organisations &#8211; including Woodbine, with its \u201cWoodbine Communications\u201d handle &#8211; run a separate, official channel dedicated to updates, incident responses, and media statements.<\/p><p data-start=\"643\" data-end=\"664\">But here\u2019s the key:<\/p><ul data-start=\"665\" data-end=\"987\"><li data-start=\"665\" data-end=\"794\"><p data-start=\"667\" data-end=\"794\"><strong data-start=\"667\" data-end=\"690\">Make it searchable.<\/strong> Post updates on platforms like X (formerly Twitter), where the public and media can find them easily.<\/p><\/li><li data-start=\"795\" data-end=\"901\"><p data-start=\"797\" data-end=\"901\"><strong data-start=\"797\" data-end=\"828\">Link it from your main bio.<\/strong> This signals legitimacy and ensures your followers know where to look.<\/p><\/li><li data-start=\"902\" data-end=\"987\"><p data-start=\"904\" data-end=\"987\"><strong data-start=\"904\" data-end=\"928\">Use it consistently.<\/strong> It only works if the channel is seen as a reliable source; use it for all official updates from press releases to policy updates.<\/p><\/li><\/ul><p data-start=\"989\" data-end=\"1171\">This approach balances brand management with public accountability.\u00a0<\/p><p data-start=\"989\" data-end=\"1171\">It allows your main page to stay focused on broader, positive content, while still delivering transparency where it matters.<\/p><h5 data-start=\"343\" data-end=\"641\"><strong>Use another brand&#8217;s channel<\/strong><\/h5><p data-start=\"90\" data-end=\"212\">If your concerned about managing the backlash, using a trusted third party can be a smart move.<\/p><p data-start=\"214\" data-end=\"315\">Industry bodies or partner brands often have strong followings and credibility so you can work with them to shape the message by supplying the quotes, footage, or facts.<\/p><p data-start=\"543\" data-end=\"680\">Light Up Racing is more than happy to be that outlet. We can share clear, balanced messaging on your behalf when neutrality matters most.<\/p><p data-start=\"543\" data-end=\"680\">Or the message could come directly from a CEO, head vet, or respected senior figure &#8211; a known name will cut through noise and feel more human than a corporate statement.<\/p><p data-start=\"682\" data-end=\"759\">It\u2019s a practical way to stay transparent while protecting your primary brand.<\/p><p data-start=\"989\" data-end=\"1171\">Your year-round preventative awareness welfare content absolutely should run through your main brand channel. This is the content that builds long-term trust, shows the culture of care in your organisation, and shapes what people see when they search online. It\u2019s reputation building.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7119\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7119\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Should we pause all our upbeat social posts for the rest of the day? What about sponsors? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7119\" class=\"elementor-element elementor-element-fdc1827 e-flex e-con-boxed e-con e-child\" data-id=\"fdc1827\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11ad093 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"11ad093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"182\" data-end=\"249\">Tone matters, but you don\u2019t have to go completely silent.<\/p><p data-start=\"251\" data-end=\"369\">You can still post about winners and key results, but do so with sensitivity. Here\u2019s how to approach it:<\/p><ul data-start=\"371\" data-end=\"1922\" data-is-only-node=\"\" data-is-last-node=\"\"><li data-start=\"371\" data-end=\"670\"><p data-start=\"373\" data-end=\"670\"><strong data-start=\"373\" data-end=\"407\">Include a clear acknowledgment<\/strong> of the fatality in any race result or winner posts. For example:<br data-start=\"472\" data-end=\"475\" \/><em data-start=\"477\" data-end=\"670\">\u201cCongratulations to [Winner Name] and [Connections] on today\u2019s win. We are deeply saddened by the loss of [Horse Name] during an incident in the race, and our thoughts remain with all who cared for [him\/her].\u201d<\/em><\/p><\/li><li data-start=\"672\" data-end=\"833\"><p data-start=\"674\" data-end=\"833\"><strong data-start=\"674\" data-end=\"722\">Remind on-air talent and winning connections<\/strong> to mention the incident in post-race interviews. It doesn\u2019t diminish the win, but shows awareness and respect.<\/p><\/li><li data-start=\"835\" data-end=\"1025\"><p data-start=\"837\" data-end=\"1025\"><strong data-start=\"837\" data-end=\"884\">Delay posting upbeat or celebratory content<\/strong> (especially sponsored or automated posts) after a high-profile fatality.<\/p><\/li><li data-start=\"1027\" data-end=\"1284\"><p data-start=\"1029\" data-end=\"1284\"><strong data-start=\"1029\" data-end=\"1041\">Be aware<\/strong>: when a celebration goes out with no acknowledgement of a fatality, it can feel jarring, disrespectful and even callous. The damage to your brand and the sport\u2019s perception can be far greater than the short-term disruption to your content plan or promoting a winner.<\/p><\/li><li data-start=\"1286\" data-end=\"1630\"><p data-start=\"1288\" data-end=\"1630\"><strong data-start=\"1288\" data-end=\"1309\">Lead with empathy<\/strong>: Godolphin\u2019s tribute to Maple Leaf Mel, following her tragic breakdown in the Test Stakes at Saratoga, is a standout example of leadership. Their public acknowledgement and gesture of sending the winning flower garland to her connections demonstrated deep respect, humility, and humanity.<\/p><\/li><li data-start=\"1632\" data-end=\"1922\" data-is-last-node=\"\"><p data-start=\"1634\" data-end=\"1922\" data-is-last-node=\"\"><strong data-start=\"1634\" data-end=\"1646\">Remember<\/strong>: racing does go on, but after a pause. Acknowledge the moment, then return to your planned content with care. Later, a moment of reflection or tribute (such as a social post, video, or re-share from connections) will further demonstrate the values you want to stand for.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-71110\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"11\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-71110\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Isn\u2019t explaining the injury in detail opening the door to more backlash? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-71110\" class=\"elementor-element elementor-element-f62f45e e-flex e-con-boxed e-con e-child\" data-id=\"f62f45e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-212420d elementor-widget elementor-widget-text-editor\" data-id=\"212420d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"100\">Not necessarily&#8230; in fact, explaining the injury can help close the door on backlash, not open it.<\/p><p data-start=\"102\" data-end=\"308\">When people see a horse was euthanised, they often ask: &#8220;Why? That injury wouldn\u2019t be fatal for a human.&#8221;<\/p><p data-start=\"102\" data-end=\"308\">If you don\u2019t answer that question, someone else will, often with misinformation or outrage. Instead, clear, calm, educational content shows leadership and can shift the conversation from shock and anger to understanding and empathy.<\/p><p data-start=\"451\" data-end=\"471\">Here\u2019s why it works:<\/p><ul data-start=\"473\" data-end=\"718\"><li data-start=\"473\" data-end=\"563\"><p data-start=\"475\" data-end=\"563\">It meets the public where they\u2019re at: confused, concerned, and looking for answers.<\/p><\/li><li data-start=\"564\" data-end=\"628\"><p data-start=\"566\" data-end=\"628\">It builds credibility by being transparent, not defensive.<\/p><\/li><li data-start=\"629\" data-end=\"718\"><p data-start=\"631\" data-end=\"718\">It gives your advocates something to share,\u00a0helping steer the conversation online.<\/p><\/li><\/ul><p data-start=\"720\" data-end=\"974\">And remember: you&#8217;re not speaking to the outraged keyboard warriors who want racing banned no matter what. You&#8217;re speaking to the everyday person with questions &#8211; the kind who Googles \u201cwhy was the horse put down?\u201d and deserves a truthful, human, and science-backed answer.<\/p><p data-start=\"976\" data-end=\"1000\">You can do this through:<\/p><ul data-start=\"1001\" data-end=\"1272\"><li data-start=\"1001\" data-end=\"1062\"><p data-start=\"1003\" data-end=\"1062\">A short vet-led video explaining the nature of the injury.<\/p><\/li><li data-start=\"1063\" data-end=\"1160\"><p data-start=\"1065\" data-end=\"1160\">A blog or infographic using analogies to explain why horses can\u2019t always recover from serious injuries like humans or dogs.<\/p><\/li><li data-start=\"1161\" data-end=\"1272\"><p data-start=\"1163\" data-end=\"1272\">Posts linking to Light Up Racing\u2019s Common Questions hub for expert resources and plain-English explanations.<\/p><\/li><\/ul><p data-start=\"1274\" data-end=\"1354\" data-is-last-node=\"\" data-is-only-node=\"\">It\u2019s to help people understand the outcome, not to excuse it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-71111\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"12\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-71111\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Will constantly posting about welfare make people think racing is more dangerous than it really is? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-71111\" class=\"elementor-element elementor-element-d341f72 e-flex e-con-boxed e-con e-child\" data-id=\"d341f72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7bbf4 elementor-widget elementor-widget-text-editor\" data-id=\"1a7bbf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"90\">Consistent welfare messaging builds trust, not fear.<\/p><p data-start=\"92\" data-end=\"170\">People don\u2019t expect perfection; they expect honesty, accountability, and care.<\/p><p data-start=\"172\" data-end=\"421\">When your platform shows the measures in place, from pre-race vet checks to diagnostic tools and rehoming programs, it helps shape a realistic understanding of what racing actually looks like today. Not what a headline or viral post might suggest.<\/p><p data-start=\"423\" data-end=\"443\">Here\u2019s why it works:<\/p><ul data-start=\"445\" data-end=\"899\"><li data-start=\"445\" data-end=\"699\"><p data-start=\"447\" data-end=\"699\">Proactive transparency builds credibility. If people only hear from you when something goes wrong, they\u2019ll assume things are hidden. But if they see regular, thoughtful welfare posts, they\u2019ll know it\u2019s part of the culture, not just crisis management.<\/p><\/li><li data-start=\"701\" data-end=\"813\"><p data-start=\"703\" data-end=\"813\">It answers questions before they\u2019re even asked. And that means less space for misinformation to take hold.<\/p><\/li><li data-start=\"815\" data-end=\"899\"><p data-start=\"817\" data-end=\"899\">It shows leadership. You\u2019re not just reacting. You\u2019re owning the conversation.<\/p><\/li><\/ul><p data-start=\"901\" data-end=\"1062\" data-is-last-node=\"\" data-is-only-node=\"\">You\u2019re not amplifying the risk but demonstrating that the industry takes it seriously and is always working to improve. That builds confidence, not concern.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-71112\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"13\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-71112\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> If an incident becomes a media storm, what should we do - and who can we call for help? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-71112\" class=\"elementor-element elementor-element-b843ec5 e-flex e-con-boxed e-con e-child\" data-id=\"b843ec5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c767aa elementor-widget elementor-widget-text-editor\" data-id=\"9c767aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If this becomes a media storm with national coverage, mounting public criticism, or political pressure, the organisation must move from simply sharing facts to owning the moment and leading the narrative.<\/p><h5 data-start=\"351\" data-end=\"373\">Here\u2019s what to do:<\/h5><p data-start=\"375\" data-end=\"438\"><strong>1. Acknowledge the seriousness and your responsibility<\/strong><\/p><p>Don\u2019t deflect, don\u2019t hide, be upfront: \u201cThis happened on our watch. We are responsible for ensuring high standards of safety, and we take that duty seriously.\u201d<\/p><p>If the facts aren\u2019t yet clear, say so: \u201cThe cause of [Horse Name]\u2019s injury is still being reviewed. We are examining veterinary records, pre-race checks, race footage, track data, and the necropsy findings. We will provide further updates as more information becomes available.\u201d<\/p><p data-start=\"854\" data-end=\"965\">You don\u2019t need to know everything right away, but you do need to communicate what you are doing to find out.<\/p><p><b>2. <span data-start=\"664\" data-end=\"699\">Lock in the facts and the voice<\/span><\/b><\/p><h4 data-start=\"656\" data-end=\"699\"><span style=\"background-color: transparent; font-size: 16px; font-weight: 400;\">Confirm what is known, what is still being reviewed, and who is authorised to speak.\u00a0<\/span><span style=\"background-color: transparent; color: inherit; font-family: inherit; font-size: 16px; font-weight: 400;\">Stick to facts. Avoid speculation or blame.<\/span><\/h4><p><b>3. <span data-start=\"855\" data-end=\"888\">Respond fast and stay visible<\/span><\/b><\/p><p data-start=\"891\" data-end=\"950\">Post early, post often, when facts are confirmed.<\/p><p data-start=\"891\" data-end=\"950\"><span style=\"background-color: transparent;\">Share updates at regular intervals to avoid creating a vacuum for misinformation.<\/span><\/p><p><b>4. <span data-start=\"1044\" data-end=\"1066\">Use trusted voices<\/span><\/b><\/p><p data-start=\"1069\" data-end=\"1161\">Pair your CEO or senior leader with a subject matter expert (vet, steward, surface manager).<\/p><p data-start=\"1164\" data-end=\"1254\">If someone else is the spokesperson, senior leaders should still be visible and available.<\/p><h5>Who to call for help<\/h5><ul><li><strong data-start=\"1289\" data-end=\"1308\">Light Up Racing<\/strong>: We provide strategic support, help prepare statements, media and social responses, and can connect you with subject matter experts. We\u2019re available for crisis escalation support and media training workshops if needed.<\/li><li><strong data-start=\"1569\" data-end=\"1614\">Your lead veterinarian or medical officer<\/strong>: Vets bring a trusted and calm voice. Get them involved early and offer media training if needed &#8211; the AAEP have an on-call service for this purpose.<\/li><li><strong data-start=\"1710\" data-end=\"1752\">Your PR or communications team\/advisor<\/strong>: Don\u2019t try to manage this solo. Escalate it to the professionals as soon as it begins to pick up momentum.<\/li><\/ul><p><strong data-start=\"1870\" data-end=\"1885\">Final note:<\/strong><\/p><p>Trying to ignore the situation can backfire and cause the damage to be tenfold. You need to be brave, own the moment and be transparent. Ultimately, accept responsibility&#8230; that\u2019s how trust is built, and rebuilt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-71113\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"14\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-71113\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> We want to respond properly, but we don\u2019t have the content or the experts - where can we get help? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256C8 119 119 8 256 8s248 111 248 248-111 248-248 248S8 393 8 256zm231-113.9L103.5 277.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L256 226.9l101.6 101.6c9.4 9.4 24.6 9.4 33.9 0l17-17c9.4-9.4 9.4-24.6 0-33.9L273 142.1c-9.4-9.4-24.6-9.4-34 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 137-111 248-248 248S8 393 8 256 119 8 256 8s248 111 248 248zM273 369.9l135.5-135.5c9.4-9.4 9.4-24.6 0-33.9l-17-17c-9.4-9.4-24.6-9.4-33.9 0L256 285.1 154.4 183.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L239 369.9c9.4 9.4 24.6 9.4 34 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-71113\" class=\"elementor-element elementor-element-9cd5a67 e-flex e-con-boxed e-con e-child\" data-id=\"9cd5a67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58f3403 elementor-widget elementor-widget-text-editor\" data-id=\"58f3403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"55\" data-end=\"325\">Light Up Racing has created this resource to be your go-to support system in moments like these. Everything here, from response timelines and message templates to FAQs, video ideas, and expert quotes, is designed to help you respond quickly, clearly, and credibly.<\/p><p data-start=\"327\" data-end=\"358\">And we\u2019re just getting started.<\/p><p data-start=\"360\" data-end=\"509\">We\u2019ll continue building and updating this hub with new content, templates, educational explainers, and real-world examples you can adapt and share. Whether you\u2019re a trainer, race club, industry body, or rehoming group, this toolkit is for you. Use it. Share it. Make it yours.<\/p><p data-start=\"642\" data-end=\"777\" data-is-last-node=\"\" data-is-only-node=\"\">And if something\u2019s missing? Reach out, we love hearing from you.<\/p><p data-start=\"113\" data-end=\"215\">We can also help you quickly prepare clear, professional content in the heat of the crisis. That includes:<\/p><ul data-start=\"216\" data-end=\"481\"><li data-start=\"216\" data-end=\"269\"><p data-start=\"218\" data-end=\"269\">Drafting social media posts and public statements<\/p><\/li><li data-start=\"270\" data-end=\"328\"><p data-start=\"272\" data-end=\"328\">Connecting you with trusted vets and technical experts<\/p><\/li><li data-start=\"329\" data-end=\"372\"><p data-start=\"331\" data-end=\"372\">Providing media prep and talking points<\/p><\/li><li data-start=\"373\" data-end=\"481\"><p data-start=\"375\" data-end=\"481\">Sharing visuals and explainer templates (videos, infographics, blogs)<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4438409 elementor-widget elementor-widget-button\" data-id=\"4438409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/lightupracing.com\/crisis-communication-toolkit\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here to contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2758480 elementor-widget elementor-widget-text-editor\" data-id=\"2758480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"483\" data-end=\"745\"><span style=\"font-weight: bolder;\" data-start=\"483\" data-end=\"519\">Subject Matter Experts\u00a0<\/span><br data-start=\"519\" data-end=\"522\" \/>Your local or state regulatory vet, steward, surface manager, or welfare officer may be willing to speak on record. These are credible voices that carry weight, and Light Up Racing can help coach or prepare them if needed.<\/p><p data-start=\"747\" data-end=\"974\"><span style=\"font-weight: bolder;\" data-start=\"747\" data-end=\"771\">Industry Partners<\/span><br data-start=\"771\" data-end=\"774\" \/>Other organisations may already have content that can be reshared or repurposed. Look to national governing bodies, welfare initiatives, or rehoming groups who may have strong public-facing resources.<\/p><p data-start=\"976\" data-end=\"1203\" data-is-last-node=\"\" data-is-only-node=\"\"><span style=\"font-weight: bolder;\" data-start=\"976\" data-end=\"989\">Remember:<\/span><br data-start=\"989\" data-end=\"992\" \/>You don\u2019t need to have a slick video ready within hours, but you need to show you\u2019re engaged and taking it seriously. A simple, honest post goes a long way, and support is available to help you do it right.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Guidance for timely and compassionate communications following injuries sustained on the track. This module can be used by racing organisations, race tracks and horse connections to guide the process for open and honest public relations whether a racehorse is injured or requires humane euthanasia.<\/p>\n","protected":false},"author":1,"featured_media":757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-library"],"_links":{"self":[{"href":"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-json\/wp\/v2\/posts\/117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":203,"href":"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-json\/wp\/v2\/posts\/117\/revisions"}],"predecessor-version":[{"id":1072,"href":"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-json\/wp\/v2\/posts\/117\/revisions\/1072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-json\/wp\/v2\/media\/757"}],"wp:attachment":[{"href":"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-json\/wp\/v2\/media?parent=117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-json\/wp\/v2\/categories?post=117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lightupracing.com\/crisis-communication-toolkit\/wp-json\/wp\/v2\/tags?post=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}