communicate
with impact
two day Training for Racing Changemakers
Interested in creating positive perception change for horse racing?
This is your invitation to be part of a groundbreaking journey. Commit to two days with our team, an experience that will prepare you to not only challenge but change the narrative of horse racing.
Dates & Locations:
September 29-30: Santa Anita, CA.
October 3-4: Saratoga, NY.
October 7-8: Louisville, KY.
October 10-11: Ocala, FL.
Future Locations and dates for training are released via our member email list. Sign up here to become a member, free of charge!
Alumni Testimonials
Straight From The Horse’s Mouth. Hear what some alumni have to say about their cohort training experience.
Our Vision
To have 200 passionate individuals trained by the time the Breeders’ Cup rolls around.
Achieving this milestone is not just about numbers—it’s about fostering a diverse and balanced mix of participants in each group. From trainers and jockeys to fans and media professionals, the richness of our program lies in the variety of perspectives brought together.
This blend ensures a dynamic learning environment and a robust support network, enhancing the impact of our media and social media efforts across the horse racing community.
Get ready to join a movement poised to reshape the narrative of our beloved sport.
TARGET MARKET
Priority in our training cohorts will be allocated to ensure a diverse and balanced mix of participants. We value diversity in expertise, experience, ages, ethnicities, and gender to enrich the learning environment and outcomes.
In each group we are looking to recruit around 20 people representing all demographics and areas of the industry which may include:
- Veterinarians, vet techs
- Breeding: farm owners, breeders, all areas of farm staff including foaling unit, mare management, stallion areas, yearling grooms, etc.
- Bloodstock: bloodstock agents, owners/buyers, pedigree advisors, sales company staff including bloodstock team, hospitality, logistics co-ordinators, etc.
- Racing: jockeys, trainers, track riders, out riders, hot walkers, horse players
- Other: journalists, photographers, marketing etc.
As a cohort trainee, what is expected of me?
- Full Engagement: Commit to attending the full two-day training and Monday night dinner, ensuring you gain the maximum benefit from every session.
- Openness: Bring an open mind and a positive attitude to the table. These qualities are crucial for fostering a collaborative and supportive learning atmosphere.
- Active Participation: Be ready to engage, share your experiences, and support your peers throughout the training process. The strength of our training lies in the collective input and mutual support of all participants.
- Practical Application: Dedicate yourself to applying the insights and skills acquired during the training in your daily activities. Our goal is for these learnings to have a real and positive impact on how we communicate and advocate for our sport.
Participating organizations
Our Cohort Training has been supported by representatives from the following organizations:
FAQ
See the most common questions answers
I’m eager to dive in but the locations are out of reach. How else am I able to get involved?
We will have you covered! To ensure we align with your needs and proritize other locations accordingly, please indicate your location when completing the form below. As interest grows, we’re committed to accommodating more training cohorts, scaling our efforts to meet demand.
How much does it cost?
Nothing at all. Cohort training will only cost you time and commitment to the collective vision.
Do I need any previous media experience?
No. We are looking for people with all different levels of experience from different parts of the industry. We shall provide all the training that you require.
Are meals provided during the 2 days?
Who is the ideal candidate?
Anyone and everyone involved in and who cares for the future of racing.
What should I bring to the training?
A laptop/ipad, a fully charged phone for exercises, and notebook/pen
Will there be opportunities for practical exercises?
Are there any specific dress code requirements?
What if I need special accommodations?
Naomi is happy to help – contact her using hello@lightupracing.com
Should you have any other questions, please don’t hesitate to contact us via the contact form or directly to hello@lightupracing.com
