communicate
with impact

two day Training for Racing Changemakers

Interested in creating  positive perception change for horse racing?

This is your invitation to be part of a groundbreaking journey. Commit to two days with our team, an experience that will prepare you to not only challenge but change the narrative of horse racing.

Dates & Locations:

September 29-30: Santa Anita, CA. 

October 3-4: Saratoga, NY.

October 7-8: Louisville, KY. (WAITLISTED)

October 10-11: Ocala, FL.

Future Locations and dates for training are released via our member email list. Sign up here to become a member, free of charge!

 

Alumni Testimonials

Straight From The Horse’s Mouth. Hear what some alumni have to say about their cohort training experience.

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“I think this is training that probably everyone in the industry should undergo at some point. The training not only taught great conflict resolution skills and how those can be utilized on social media but also challenged us to really think of marketing as part of PR which, I’m embarrassed to say, I had never done before. ”
Leah Alessandroni
Bonne Chance Farm Office and Bloodstock Manager
Thursday, August 22, 2024
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“The cohort idea is so great and it was nice to spend two days with peers who are excited about doing more for our industry. It was educational. It was inspirational. It was empowering.”
John Nicholson
Old Friends Farm President and CEO
Monday, August 26, 2024
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“Light Up Racing is an extremely important component of what our industry needs in terms of messaging. I thought the training was very informative and I like the concept of using industry persons to promote racing from the ground up”
Megan Garlich
Retired Racehorse Project Development Manager
Tuesday, Semptember 3, 2024

Our Vision

To have 200 passionate individuals trained by the time the Breeders’ Cup rolls around.

Achieving this milestone is not just about numbers—it’s about fostering a diverse and balanced mix of participants in each group. From trainers and jockeys to fans and media professionals, the richness of our program lies in the variety of perspectives brought together.

This blend ensures a dynamic learning environment and a robust support network, enhancing the impact of our media and social media efforts across the horse racing community.

Get ready to join a movement poised to reshape the narrative of our beloved sport.

TARGET MARKET

Priority in our training cohorts will be allocated to ensure a diverse and balanced mix of participants. We value diversity in expertise, experience, ages, ethnicities, and gender to enrich the learning environment and outcomes.

In each group we are looking to recruit around 25 people representing all demographics and areas of the industry which may include:

As a cohort trainee, what is expected of me?

Participating organizations

Our Cohort Training has been supported by representatives from the following organizations:

FAQ

See the most common questions answers

I’m eager to dive in but the locations are out of reach. How else am I able to get involved?

We will have you covered! To ensure we align with your needs and proritize other locations accordingly, please indicate your location when completing the form below. As interest grows, we’re committed to accommodating more training cohorts, scaling our efforts to meet demand.

Nothing at all. Cohort training will only cost you time and commitment to the collective vision.

No. We are looking for people with all different levels of experience from different parts of the industry. We shall provide all the training that you require.

Yes

Anyone and everyone involved in and who cares for the future of racing.

A laptop/ipad, a fully charged phone for exercises, and notebook/pen

Several
We recommend business casual

Naomi is happy to help – contact her using hello@lightupracing.com

Should you have any other questions, please don’t hesitate to contact us via the contact form or directly to hello@lightupracing.com

September 29-30: Santa Anita, CA. 

October 3-4: Saratoga, NY.

October 7-8: Louisville, KY. (WAITLISTED)

October 10-11: Ocala, FL.

 

Registration

CURRICULUM SCHEDULE

DAY 1

Unleashing Your Message

Dive deep into what Light Up Racing stands for, learning how to leverage social media to spark significant perception shifts. 

We’ll cover everything from platform assessment to personal branding, ensuring you leave with a solid foundation for your public persona. 

The afternoon is all about media mastery – from preparing for the spotlight in the camera to handling the unexpected written interview with grace. 

You’ll end the day with not just a personal brand strategy, but the confidence to represent your passion to the world.

Day 2

Our Voices, Amplified

We begin with crafting impactful content, balancing educational depth with engaging storytelling.

Then, it’s lights, camera, action as you learn the ins and outs of content creation, from easy filming to quick editing.

The day wraps with strategies for maximizing reach and engagement, turning your content into a powerful tool for change.

Plus, learn to navigate online feedback and foster support within our cohort for lasting impact.

After completing the training, you’ll walk away equipped with hands-on skills, surrounded by steadfast friends, and embraced by a supportive community ready to bolster and enhance your media and social media initiatives.