Downloadable Resources
What?
Quick-grab tools for when you need to respond fast — online, in the media, or behind the scenes. Plus, the Future Proofing Playbook: a deeper dive workbook to build long-term reputation strength before the heat’s on.
Why?
Because crisis response isn’t just about what you say – it’s about being ready before it happens. These tools help you do both.
Downloadable Resources
LUR Crisis Response Template Pack
Editable templates for fast crisis communications.
LUR Bridging & Messaging Quick Guide
Key phrases to redirect and deliver messages.
LUR Crisis Planning Worksheet
Guided tool for building a crisis plan.
LUR Challenging Questions
Responses to difficult or hostile questions.
LUR Social Media Reply Guide
Step-by-step instructions for responding online.
LUR Brief Media Training
Tips for clear, calm media interviews.
LUR Future Proofing Playbook
Strategic framework for proactive reputation protection.