Welcome to your crisis response toolkit.
Guides to help you communicate clearly, calmly, and confidently when the worst happens.
Guidance for timely and compassionate communications following injuries sustained on the track. This module can be used by racing organisations, race tracks and horse connections to guide the process for open and honest public relations whether a racehorse is injured or requires humane euthanasia.
Additional Scenarios
Resources to prepare you for situations.
This module equips spokespeople and industry people with tools to respond confidently and credibly when public outcry arises around racehorse aftercare or slaughter.
A dive into how racing at age two affects young Thoroughbreds’ development, safety, and career outcomes, with expert findings and data.
This module breaks down the facts: what the crop is, how it's used and how it's regulated. It also gives you practical talking points, FAQs, and responses to common questions.
More Tips and Tools
Practical guides to monitor, respond, and set the tone.
Quick access resources to help you prepare for a crisis, or reference what to say online or to the media.
This module helps spokespeople prepare to deliver clear, credible messaging, even under pressure.
Whether it’s unfounded accusations or genuine concern, this guide helps you know when to speak up, and when to hold your horses online.