Empowering the industry community to protect the future of thoroughbred horse racing through transparency, awareness and accountability.

Strategic pillars


By addressing misinformation and answering common concerns with accurate information supported by scientific papers, we can dismantle the wall of secrecy that separates the horse racing industry and the public.


We aim to amplify positive industry progress and celebrate remarkable stories while effectively communicating complex topics regarding scientific advancements.


Anchored by the question, “What is right by the horse?”, we hold ourselves and others accountable as custodians of the breed. Multiple layers of accountability, from leadership to peers, ensure responsible practices throughout the entire industry.


Shifting power from top-down to bottom-up, we empower our industry community as ambassadors with information, skills, and confidence to proudly represent our industry.

While we might not have the authority to directly write policies or alter rules, the industry community possess a significant power through unity; by standing together, we can effect meaningful change and drive its evolution.

stay up to date

By signing up, you’ll receive timely updates on our progress, insights into our initiatives, and opportunities to contribute to our shared goal of reshaping the narrative around horse racing. We are evolving, and we want you to evolve with us. Your support and involvement are vital in ensuring the success of this campaign. 

Let’s light up the path to transparency and change, together.


Light Up For Racing is an initiative led by a group of passionate horse racing participants, including Price Bell, Roderick Wachman, Jason Litt, and Dr. Jeff Berk. Kick Collective, the marketing agency behind Australian-based initiative Kick Up For Racing, is assisting with marketing and communications.

the primary objective of Light Up is to empower the industry community with accurate knowledge by providing transparent information and distilled research.

Every industry issue Light Up will challenge is guided by a fundamental question: “What is in the best interest of the horse?” Dr. JR Coffman, a past President of the American Association of Equine Practitioners, captured this sentiment when he wrote, “whenever a question is answered based upon the welfare of the horse, the human principles involved are also best served in the long run. We are here for the horse; to the extent that we are responsive to that concept, we will prosper both as individuals and as an organization.”

At the heart of our campaign is the conviction that through unity, we can catalyze significant change and drive the evolution of the horse racing industry. Light Up is committed to dismantling the wall of secrecy that often surrounds the industry, empowering participants with the knowledge and confidence to engage in meaningful conversations with the concerned public and external media, and most importantly, provide the information needed to make informed decisions that prioritize equine safety. Together, we will actively work towards driving positive change and pushing for best practice adoption.

In the words of Helen Keller, “Alone we can do so little; together we can do so much.” As we embark on this transformative journey towards a more sustainable, transparent, and safer industry, we invite all those passionate about horse racing to join us, regardless of whether you’re an owner, an employee, a breeder or a fan.

Light Up is in the process of being registered as a 501(c)(3).

We invite all passionate participants who want to join the cause to reach out and connect with us.