LEXINGTON, KY — Light Up Racing is excited to announce two upcoming community events designed to empower and educate individuals within the thoroughbred industry on the power of positive communication and the role of social change in shaping the future of horse racing. These events aim to introduce participants to the tools and knowledge to advocate for the sport effectively, engage in meaningful conversations, and transform perceptions within their networks and beyond.
Event 1: How to Talk to Your Friends About Horse Racing
- Date: Monday, February 26
- Location: Fasig Tipton, 2400 Newtown Pike, Lexington, KY 40511
- Schedule: 5pm Cocktails, 6pm Presentation
Join us for an enlightening evening where we delve into the science of social change and explore six critical concepts that can help reshape the public’s perception of horse racing. Learn why you are instrumental in this change and how to navigate and answer difficult questions about the sport with confidence and insight.
Event 2: Transforming Negative Opinions into Positive Messaging
- Date: Tuesday, March 5
- Location: Keeneland, 4201 Versailles Rd, Lexington, KY 40510
- Schedule: 5pm Cocktails, 6pm Presentation
This event focuses on turning challenges into opportunities through strategic communication and social media engagement. Discover how to become a powerful ambassador for horse racing, building a community of advocates and leveraging grassroots networks to respond effectively in times of crisis.
Both events promise to be engaging and informative, offering a unique opportunity for members of the thoroughbred industry to come together, learn, and contribute to a positive shift in how horse racing is perceived and discussed. Whether you’re a seasoned professional or new to the industry, your voice and participation are vital.
Can’t attend? Both presentations will be filmed and loaded up on lightupracing.com shortly after the event.
About Light Up Racing
Light Up Racing is dedicated to empowering horse racing participants by equipping them with the knowledge and confidence to engage in valuable discussions with the public and external media. We provide essential information to support informed decision-making that prioritizes equine safety. Through promoting industry unity, Light Up Racing is committed to driving positive change and advocating for the adoption of best practices.
Join us in shaping the narrative and future of horse racing. Your insight, voice, and passion can light up the path to change.
Contact: hello@lightupracing.com
